Approach and Experience

Cyrus positions himself as a link between techno-scientific communities, organizations and the wider public, to help bridge between potential futures and today, in order to inspire technological developments that enhance value, equity, justice, and the environment. To do so he works in an interdisciplinary manner, blending speculative elements such as fictions, storytelling and various design futures approaches, with material applications of emerging technologies such as machine learning, blockchain, and biotechnology.

He has employed this approach founding and creating various ventures including the award-winning educational game What The Block, biological design initiative Grow Your Own Cloud, and fact-checking service SIFT. He is also the former Digital Innovation Lead at L’Oreal Global. 

As an independent creative and futurist, Cyrus creates concepts and consults on design futures, experience design, interaction design and overall strategy for commercial clients such as IKEA and World Expo 2020, as well as institutional initiatives for bodies such as the United Nations and the European Union.