Year
2018
Role
Founder/Artist
Concept creation
Creative direction
Interaction design
Experience design
Web development
Researcher
Exhibited
Primer (US)
BloxHub (DK)
Blomsterskuret (DK)
The Data Centre Flower Shop by Grow Your Own Cloud (GYOC) is an experience which explores the future of data storage, by storing data nature’s way, in the DNA of plants.
In today’s digital world, the most valuable commodity, data, is not something you can touch. It is an immaterial object that passes over international borders, flows under the sea and lives in the cloud. Yet this cloud is far less fluffy than we think. Today, global data centres use more energy than the entire UK, and emit as much CO2 as the aviation industry. This situation shows no signs of improvement, with the data consumption growing exponentially through advanced technologies, higher speed connectivity and ever increasing computing power.
It appears that once again humans have locked themselves into another destructive loop, developing innovative ways to destroy the environment and heading towards a future of ‘Data-Warming’. By offering an alternative to data centres, GYOC propose a new type of cloud – one that is organic, rather than silicon, offering a tangible way to grow and care for data, through data infrastructure that emits oxygen rather than CO2.
Scientists are exploring the feasibility of biological data storage, namely in synthetic DNA. DNA is the oldest storage device in the world, and is one of the most promising ways of solving our data management problems. This new technology has the potential to store all of the world’s data in just 1 kg of DNA. It can last a remarkably long time in the right conditions and the format would never become obsolete. Most tantalizing of all is the possibility that we might be able to genetically modify organisms which sustain themselves such as bacteria, utilising ‘blank space’ in DNA structures to archive data.
But this presents new questions. Could a GMO really become our future solution for data warming? What if we use the DNA of higher-order living organisms, such as animals, humans or plants, to store some of our information? Plants are generous and life-giving organisms, providing habitats, producing food and creating oxygen. They are also extremely mysterious organisms, holding many secrets and possessing unimaginable qualities, many of which make them potentially an excellent candidate to become a new type of living hardware.
To bring our research into reality, we transformed a local flower-shop, the well-known Copenhagen boutique, Blomsterskuret, into a decentralised biological data-centre. Set within this environment, visitors were able to explore plants and their unique data storage characteristics, while being introduced to scientific concepts and new possibilities to unlock deeper curiosity and provoke ethical considerations.
We created the website growyourown.cloud offering people the chance to upload their data to a new type of cloud. The invitation asked people to mindfully select data to encode, and book an appointment with Grow Your Own Cloud to upload their data to a plant, removing it from the distant privatized cloud and transferring it to something more intimate and tangible.
Upon their visit, each visitor received a personal consultation from a data-growth expert, an in-store specialist who guided them through the data-to-DNA-to-plant encoding process, converting uploaded files like JPEGs and mp3s into ACGTs and synthetic DNA.
We designed and developed a set of props such as data prescriptions to explore people’s data requirements, while educating them on the possibilities of using DNA based data storage, such as storage capacity, ultra-longevity and the ability to cross-pollinate or re-plant data.
The Data Flower-shop featured an on-site laboratory which closely followed the laboratory we had experienced with the scientists at University of Copenhagen. Visitors to the experience were able to choose from a set of three techniques to upload their data to the GYOC Cloud - Data Shot, Floral Dip and the Data Gun.
Finally once the data was uploaded to the plant, a Data Care expert, played by Martin the owner of Blomsterskuret, educated visitors on how to best take care of their data, and their plant by association. We filled in a data care card and provided participants with materials to send back samples of their plant in case they would like to download the data again.
The experience, based on scientific techniques used everyday in laboratories, allowed us to immerse visitors in a new world of possibilities, inform them about a set of linked issues around data, privacy, global warming, and genetic modification, empowering them to think differently and leaving them with a fresh perspective on data.
Each time we introduce technology, and particularly in this case, we unearth a plethora of fascinating ethical questions. What is the impact of the new data on the plant? Imagine the plant pollinates, how could data privacy issues be impacted? What if the plant dies, should the data die within the plant? Can you replant your data?
In many regards, simply thinking about data in this light might change our interactions with data storage and consumption, transforming a relationship that is remote and technical, into something intimate and alive, through living and ‘breathing’ organisms that become the hosts of the digital aspects of our lives.
This flower shop experience proved to be a great success for Grow Your Own Cloud, winning numerous awards, covered by international media, and providing us with a platform to explore our interests with regards to nature, technology, the climate crisis and data.
'Playing with Biology'
The Conference, 2019
Created by
Cyrus Clarke, Monika Seyfried
Graphic Design
Kuba Bogacki, Krzysztof Seyfried, Olek Znosko
Scientific Advisors
Cecilie Ida Cetti Hansen, Johan Andersen-Ranberg, Martin Malthe Borch
Special Thanks to
Martin Heinrich Reinicke
Juliana Lewis
Awards
UN Summer of Solutions 2019
Interaction 2020 (Shortlist)
Core77 2018
BloxHub 2018
Press
Exhibitions
Primer 2019
Bloxhub 2019
Blomsterskuret 2018
Year
2018
Role
Founder/Artist
Concept creation
Creative direction
Interaction design
Experience design
Exhibited
Primer (US)
BloxHub (DK)
Blomsterskuret (DK)
The Data Centre Flower Shop by Grow Your Own Cloud (GYOC) is an experience which explores the future of data storage, by storing data nature’s way, in the DNA of plants.
In today’s digital world, the most valuable commodity, data, is not something you can touch. It is an immaterial object that passes over international borders, flows under the sea and lives in the cloud. Yet this cloud is far less fluffy than we think. Today, global data centres use more energy than the entire UK, and emit as much CO2 as the aviation industry. This situation shows no signs of improvement, with the data consumption growing exponentially through advanced technologies, higher speed connectivity and ever increasing computing power.
It appears that once again humans have locked themselves into another destructive loop, developing innovative ways to destroy the environment and heading towards a future of ‘Data-Warming’. By offering an alternative to data centres, GYOC propose a new type of cloud – one that is organic, rather than silicon, offering a tangible way to grow and care for data, through data infrastructure that emits oxygen rather than CO2.
Scientists are exploring the feasibility of biological data storage, namely in synthetic DNA. DNA is the oldest storage device in the world, and is one of the most promising ways of solving our data management problems. This new technology has the potential to store all of the world’s data in just 1 kg of DNA. It can last a remarkably long time in the right conditions and the format would never become obsolete. Most tantalizing of all is the possibility that we might be able to genetically modify organisms which sustain themselves such as bacteria, utilising ‘blank space’ in DNA structures to archive data.
But this presents new questions. Could a GMO really become our future solution for data warming? What if we use the DNA of higher-order living organisms, such as animals, humans or plants, to store some of our information? Plants are generous and life-giving organisms, providing habitats, producing food and creating oxygen. They are also extremely mysterious organisms, holding many secrets and possessing unimaginable qualities, many of which make them potentially an excellent candidate to become a new type of living hardware.
In 2017, Cyrus Clarke and Monika Seyfried created Grow Your Own Cloud (GYOC), initially to investigate the possibilities of DNA data storage to alleviate the threat of Data Warming, and explore futures in which nature is a technology we work with, and data is a material that we can experience in tangible, organic formats.
Our initial research took us from reading OOO philosophy to GMO ethics. We ran workshops with bio-hackers and scientists to get better acquainted with the topics, spending time specifically with plant geneticists at the University of Copenhagen to explore how we might encode plants with data while also investigating the ethical ramifications of such an intervention.
To bring our research into reality, we transformed a local flower-shop, the well-known Copenhagen boutique, Blomsterskuret, into a decentralised biological data-centre. Set within this environment, visitors were able to explore plants and their unique data storage characteristics, while being introduced to scientific concepts and new possibilities to unlock deeper curiosity and provoke ethical considerations.
We created the website growyourown.cloud offering people the chance to upload their data to a new type of cloud. The invitation asked people to mindfully select data to encode, and book an appointment with Grow Your Own Cloud to upload their data to a plant, removing it from the distant privatized cloud and transferring it to something more intimate and tangible.
Upon their visit, each visitor received a personal consultation from a data-growth expert, an in-store specialist who guided them through the data-to-DNA-to-plant encoding process, converting uploaded files like JPEGs and mp3s into ACGTs and synthetic DNA.
We designed and developed a set of props such as data prescriptions to explore people’s data requirements, while educating them on the possibilities of using DNA based data storage, such as storage capacity, ultra-longevity and the ability to cross-pollinate or re-plant data.
The Data Flower-shop featured an on-site laboratory which closely followed the laboratory we had experienced with the scientists at University of Copenhagen. Visitors to the experience were able to choose from a set of three techniques to upload their data to the GYOC Cloud - Data Shot, Floral Dip and the Data Gun.
Finally once the data was uploaded to the plant, a Data Care expert, played by Martin the owner of Blomsterskuret, educated visitors on how to best take care of their data, and their plant by association. We filled in a data care card and provided participants with materials to send back samples of their plant in case they would like to download the data again.
The experience, based on scientific techniques used everyday in laboratories, allowed us to immerse visitors in a new world of possibilities, inform them about a set of linked issues around data, privacy, global warming, and genetic modification, empowering them to think differently and leaving them with a fresh perspective on data.
Each time we introduce technology, and particularly in this case, we unearth a plethora of fascinating ethical questions. What is the impact of the new data on the plant? Imagine the plant pollinates, how could data privacy issues be impacted? What if the plant dies, should the data die within the plant? Can you replant your data?
In many regards, simply thinking about data in this light might change our interactions with data storage and consumption, transforming a relationship that is remote and technical, into something intimate and alive, through living and ‘breathing’ organisms that become the hosts of the digital aspects of our lives.
This flower shop experience proved to be a great success for Grow Your Own Cloud, winning numerous awards, covered by international media, and providing us with a platform to explore our interests with regards to nature, technology, the climate crisis and data.
Created by
Cyrus Clarke, Monika Seyfried
Graphic Design
Kuba Bogacki, Krzysztof Seyfried, Olek Znosko
Scientific Advisors
Cecilie Ida Cetti Hansen, Johan Andersen-Ranberg, Martin Malthe Borch
Special Thanks to
Martin Heinrich Reinicke
Juliana Lewis
Awards
UN Summer of Solutions 2019
Interaction 2020 (Shortlist)
Core77 2018
BloxHub 2018
Press
Exhibitions
Primer 2019
Bloxhub 2019
Blomsterskuret 2018
© Cyrus Clarke 2024