The Anemoia Device

The Anemoia Device is a scent-memory machine that distills analogue photographs into bespoke fragrances.
Guided by a generative AI narrative model and a custom olfactory formulation system, each image is transformed into a unique olfactory composition –– creating a multisensory memory that generates anemoia: the feeling of nostalgia for a moment you never lived.

What if you could smell memories?








The experience begins by 'uploading' an analogue photograph into the machine.
A brief narrative is generated by a vision-language model (VLM) which can be shaped using a novel dial-based interface.


Three tactile dials control perspective, time, and mood. Together, they guide the framing of a narrative, shape the immersive memory that unfolds, and influence the character of the scent that will emerge.
The dial inputs are structured and passed to a large language model (LLM) to produce a prompt. This prompt becomes the semantic foundation for a translation from image-to-text-to-scent.


Drawing on a curated knowledge base that links narrative cues to structured scent profiles, the model interprets the emotional and thematic contours of the generated story.
An algorithmic blending process then combines up to four fragrances from a 44-scent library, to create a refined olfactory composition—a scent that synthesises an unfamiliar memory.


Read the paper (published in NeurIPS 2025) – The Anemoia Device: A Tangible AI System for the Co-creation of Synthetic Memories through Scent

Memories distilled.
Authors:
Cyrus Clarke* (corresponding author)
Nomy Yu
Melo Chen
Yuen Zou
Hiroshi Ishii
Video:
Shot by Jimmy Days and Cyrus Clarke
Edited by Cyrus Clarke

The Anemoia Device is a scent-memory machine that distills analogue photographs into bespoke fragrances.
Guided by a generative AI narrative model and a custom olfactory formulation system, each image is transformed into a unique olfactory composition –– creating a multisensory memory that generates anemoia: the feeling of nostalgia for a moment you never lived.

What if you could smell memories?








The experience begins by 'uploading' an analogue photograph into the machine.

A brief narrative is generated by a vision-language model (VLM) which can be shaped using a novel dial-based interface.

Three tactile dials control perspective, time, and mood. These guide the framing of a narrative, immerse the user in a memory, and determine the character of the scent that will emerge.

The dial inputs are structured and passed to a large language model (LLM) to produce a prompt.

This prompt becomes the semantic foundation for a translation from image-to-text-to-scent.

Drawing on a curated knowledge base that links narrative cues to structured scent profiles, the model interprets the emotional and thematic contours of the generated story.
An algorithmic blending process then combines up to four fragrances from a 44-scent library, to create a refined olfactory composition—a scent that synthesises an unfamiliar memory.

Read the paper (published in NeurIPS 2025) – The Anemoia Device: A Tangible AI System for the Co-creation of Synthetic Memories through Scent

Authors:
Cyrus Clarke* (corresponding author)
Nomy Yu
Melo Chen
Yuen Zou
Hiroshi Ishii
Video:
Shot by Jimmy Days and Cyrus Clarke
Edited by Cyrus Clarke
An initial version of the device was created during the How To Make Almost Anything Course at MIT and Tangible Interfaces Course at MIT Media Lab.
© Cyrus Clarke 2025